{"id":350,"date":"2021-06-18T13:53:06","date_gmt":"2021-06-18T13:53:06","guid":{"rendered":"http:\/\/blog.wortise.com\/wortise-google\/"},"modified":"2021-06-18T13:53:06","modified_gmt":"2021-06-18T13:53:06","slug":"wortise-google","status":"publish","type":"post","link":"https:\/\/wortise.com\/blog\/es\/wortise-google\/","title":{"rendered":"Wortise &amp; Google"},"content":{"rendered":"<p>Estamos muy emocionados de anunciarles que Google y Wortise, han firmado un acuerdo para la representaci\u00f3n del inventario publicitario en America del Sur, que se esta haciendo efectivo desde el pasado 1 de Mayo de 2021, siendo asi la primera red de editores de Latinoam\u00e9rica en lograrlo.<\/p>\n<p>Esto trae aparejado un beneficio para nuestros publishers directos, debido a que ahora, podr\u00e1n acceder desde la plataforma de Wortise, a la demanda Programmatic Guaranteed y Preferred Deals que promocionan en la red de display de Google. <\/p>\n<p><strong>Caso de \u001d\u00e9xito: Huwi<\/strong><\/p>\n<p>Huwi, es una app con m\u00e1s de 1 mill\u00f3n de usuarios, y viene trabajando con los anuncios de Wortise desde el 2019. Fue uno de los primeros publishers en obtener el beneficio de anuncios premium de Google, a trav\u00e9s de Wortise logrando incrementar su eCPM en un <strong>617.39 %<\/strong>.<\/p>\n<p>eCPM de $0.23 USD, de Huwi antes de unirse al programa WPP (Wortise Preferred Publishers).<\/p>\n<figure class=\"kg-card kg-image-card\"><img decoding=\"async\" src=\"https:\/\/wortise.com\/blog\/content\/images\/2021\/06\/Captura-de-Pantalla-2021-06-18-a-la-s--10.33.00.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"581\" srcset=\"https:\/\/wortise.com\/blog\/content\/images\/size\/w600\/2021\/06\/Captura-de-Pantalla-2021-06-18-a-la-s--10.33.00.png 600w, https:\/\/wortise.com\/blog\/content\/images\/size\/w1000\/2021\/06\/Captura-de-Pantalla-2021-06-18-a-la-s--10.33.00.png 1000w, https:\/\/wortise.com\/blog\/content\/images\/size\/w1600\/2021\/06\/Captura-de-Pantalla-2021-06-18-a-la-s--10.33.00.png 1600w, https:\/\/wortise.com\/blog\/content\/images\/size\/w2400\/2021\/06\/Captura-de-Pantalla-2021-06-18-a-la-s--10.33.00.png 2400w\" sizes=\"auto, (min-width: 720px) 720px\"><\/figure>\n<p><strong>eCPM<\/strong> luego de unirse al programa WPP: <strong>$1.65 USD<\/strong>.<\/p>\n<figure class=\"kg-card kg-image-card\"><img decoding=\"async\" src=\"https:\/\/wortise.com\/blog\/content\/images\/2021\/06\/Captura-de-Pantalla-2021-06-18-a-la-s--10.43.19.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"156\" srcset=\"https:\/\/wortise.com\/blog\/content\/images\/size\/w600\/2021\/06\/Captura-de-Pantalla-2021-06-18-a-la-s--10.43.19.png 600w, https:\/\/wortise.com\/blog\/content\/images\/size\/w1000\/2021\/06\/Captura-de-Pantalla-2021-06-18-a-la-s--10.43.19.png 1000w, https:\/\/wortise.com\/blog\/content\/images\/size\/w1600\/2021\/06\/Captura-de-Pantalla-2021-06-18-a-la-s--10.43.19.png 1600w, https:\/\/wortise.com\/blog\/content\/images\/size\/w2400\/2021\/06\/Captura-de-Pantalla-2021-06-18-a-la-s--10.43.19.png 2400w\" sizes=\"auto, (min-width: 720px) 720px\"><\/figure>\n<p><strong>Formatos compatibles<\/strong><\/p>\n<p>\u00a1Nuevo formato, App Open!<\/p>\n<figure class=\"kg-card kg-image-card\"><img decoding=\"async\" src=\"https:\/\/wortise.com\/blog\/content\/images\/2021\/06\/Mobile-note-list-pana-1.svg\" class=\"kg-image\" alt loading=\"lazy\" width=\"1366\" height=\"540\"><\/figure>\n<p><strong>Adhesi\u00f3n al programa<\/strong><\/p>\n<p>Actualmente podr\u00e1s solicitar la adhesi\u00f3n al programa, <a href=\"https:\/\/dashboard.wortise.com\/sign-up\">registr\u00e1ndote<\/a> en nuestra plataforma para Editores.<\/p>\n","protected":false},"excerpt":{"rendered":"Estamos muy emocionados de anunciarles que Google y Wortise, han firmado un acuerdo para la representaci\u00f3n del inventario&hellip;","protected":false},"author":1,"featured_media":340,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","footnotes":""},"categories":[43],"tags":[],"class_list":{"0":"post-350","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-publishers","8":"cs-entry"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/wortise.com\/blog\/es\/wp-json\/wp\/v2\/posts\/350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wortise.com\/blog\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wortise.com\/blog\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wortise.com\/blog\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wortise.com\/blog\/es\/wp-json\/wp\/v2\/comments?post=350"}],"version-history":[{"count":0,"href":"https:\/\/wortise.com\/blog\/es\/wp-json\/wp\/v2\/posts\/350\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wortise.com\/blog\/es\/wp-json\/wp\/v2\/media\/340"}],"wp:attachment":[{"href":"https:\/\/wortise.com\/blog\/es\/wp-json\/wp\/v2\/media?parent=350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wortise.com\/blog\/es\/wp-json\/wp\/v2\/categories?post=350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wortise.com\/blog\/es\/wp-json\/wp\/v2\/tags?post=350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}