The success of a website depends on several key factors. We explore five fundamental pillars that support a successful website. From prioritizing content over ads to the importance of maintaining authentic traffic and an organized site structure, each of these pillars is essential for creating a strong platform that is well-received by users and search engines.
1. Content is King:
Instead of saturating the site with ads, let's ensure that we have useful articles, interesting videos, or valuable information. For example, if we have a cooking blog, let's prioritize detailed recipes and practical tips over intrusive ads that disrupt reading.
2. Well-placed Ads:
If we decide to include ads, let's avoid tricks to get clicks. For example, let's not place close buttons in confusing locations. A good example would be integrating ads in key reading areas of the site, ensuring good visibility. In these cases, less is more, as more visible ads generate more revenue than many ads.
3. Engaging Content:
Make sure that the content is related to each other. If our site is about travel, connect articles about similar destinations. For example, if we are talking about tropical beaches, provide recommendations for places to visit, places to eat at the destination, etc.
4. Adhere to Google's Rules:
Avoid including offensive content. For example, if our site is about pets, let's steer clear of offensive images or cruel descriptions of animals. By following the rules, we will maintain a good reputation and visibility on Google.
5. Real Traffic and Organized Structure:
Avoid depending on dubious actions to get visits. For example, do not buy fake traffic or incentivize site visits solely for the purpose of generating impressions. Organize the site into clear categories, such as having separate sections for cats and dogs on a pet site, and use external links responsibly, as forcing visits or downloads is detectable and could violate Google's rules.
In summary, by highlighting valuable content, managing ads wisely, maintaining thematic coherence, complying with the rules, and seeking authentic traffic, we are building a solid website that is well-perceived by users and search engines.
