Private Marketplace Deals/PMP: 8 Shortcuts to Generate More Ad Revenue If you have a Rolex and want to sell it to a specific buyer rather than anyone, you're essentially trying to maximize your profits and ensure a transparent and secure Micaela Sol Vallina 20 Sep 2023 · 6 min read
Price Floor Optimization: 8 Best Practices for Filtering Low-Budget Advertisers In the world of programmatic advertising, there's a fine line that can determine the success or failure of a monetization plan: price floor optimization. This is a valuable mechanism to Micaela Sol Vallina 5 Sep 2023 · 4 min read
Top 10 SSPs (Supply Side Platforms) with High eCPM and Ad Fill Rate Why settle for minimal earnings from your app when there are alternatives to monetize more? To make this happen, you must act strategically and choose the best SSP (Supply Side Micaela Sol Vallina 1 Sep 2023 · 5 min read
9 Benefits of First-Party Data to Increase Your App Revenue If you want to blindly increase your app revenue, you are destined to fail. You need to work with accurate and reliable data, and if it comes from a first-hand Micaela Sol Vallina 24 Aug 2023 · 7 min read
Ad Inventory: How to Increase its Value to Attract Higher-Paying Advertisers to Your Ad Space As a publisher, you understand the strategic value of your ad inventory. Its quality is crucial for the success of your monetization strategies and, in particular, for reaching advertisers who Micaela Sol Vallina 15 Aug 2023 · 7 min read
Video killed the revenue star: 9 tips to monetize more with programmatic video ads As predicted by the British group The Buggles 40 years ago, video is the leading format. Now, it dominates a new space: online content. For this reason, programmatic video ads Micaela Sol Vallina 9 Aug 2023 · 7 min read
The Context Matters: Why Contextual Ads are a Win-Win for Publishers and Advertisers Adapting to the environment isn't just a survival tip; in programmatic advertising, it's a surefire way to achieve your goals as a publisher. At the same time, your ad inventory Micaela Sol Vallina 1 Aug 2023 · 7 min read
Ad Network vs Ad Exchange: Which Generates More Revenue? Being a publisher essentially means making your application available for programmatic advertising and earning good profits. However, when it comes to monetization, it is common to wonder which path is Micaela Sol Vallina 21 Jul 2023 · 7 min read
How to Write an Engaging Script for Your App Ads Doubting the power of video ads at this point is like sealing your fate to failure. If one-third of advertising investment is now allocated to this type of ad, it's Micaela Sol Vallina 18 Jul 2023 · 7 min read
en 5 Profitable Monetization Models to Generate Income in Your App Only you know the true value of your application. It's a project in which you invest time, money, and expectations. But in terms of sustainability, personal satisfaction is not enough; Micaela Sol Vallina 13 Jul 2023 · 8 min read
Mobile App User Segmentation: 4 Parameters to Segment Your Audience and Generate Long-Term Value We all return to those apps that deliver what we truly expect. You know it, my friend, as a publisher: it's the best way to build loyalty and grow your Micaela Sol Vallina 10 Jul 2023 · 8 min read
Video Ads for Ignored Apps: 5 Ways to Stop User Scroll and Generate Installs A moving image can stop the world. It happens in movies, on social media, and, believe it or not, in mobile app advertising. Think this doesn't concern you? Well, it's Micaela Sol Vallina 5 Jul 2023 · 7 min read
SSP or Supply Side Platform: Why Publishers Use It to Maximize Their Revenue Getting the most out of your app as an advertising space doesn't solely depend on you. You also need the right tools to manage your inventory, achieve the best effective Micaela Sol Vallina 29 Jun 2023 · 7 min read
9 Examples of App Install Ads That Are Acquiring Desired Users An app with very few users is equivalent to being invisible. Your hours of effort are going to waste, and your reputation as a publisher is plummeting. But fortunately, it's Micaela Sol Vallina 26 Jun 2023 · 7 min read
Wortise leads the AdTech market - with its new anti-fraud technology, it detects and eliminates over 100 fraudulent applications. As part of our ongoing mission to protect the Wortise ad ecosystem, we are pleased to announce that we have developed new technology to mitigate fraudulent activity on our platform. Support 21 Jun 2023 · 2 min read
App User Retention: 7 Strategies to Avoid Uninstallations If users use your app for a long time and don't uninstall it within a few days, you have a gem in your hands. Therefore, dedicating more time and effort Micaela Sol Vallina 14 Jun 2023 · 6 min read
