10 Best Native Ad Platforms: Advertise Without Being Intrusive Spoiler Alert: those who land on the platforms where you advertise just want to have fun. And advertising? They tolerate it better as long as it's not intrusive. That's why Paloma Buitrago 5 Dec 2023 · 7 min read
#1 Ad Mediation Platform with Google's UMP/CMP Integration Thinking about ensuring user data protection without integrating Google's UMP/CMP is illogical. If a mediation platform lacks this tool or, on the contrary, hinders its integration, it exposes publishers Micaela Sol Vallina 22 Nov 2023 · 6 min read
Hybrid Waterfalls: 7 Practices for Better Management and Reducing Manual Work Feeling frustrated because there are many empty spaces in your inventory? Instead of worrying, you should focus on applying effective tactics to leverage the various sources of demand that hybrid Micaela Sol Vallina 14 Nov 2023 · 6 min read
Selling Ad Space: Tips and How to Find Quality Advertisers Settling for selling advertising space to just anyone? Bad idea! The primary goal should be to attract quality advertisers to make your eCPM smile. Regardless of the time or day, Micaela Sol Vallina 30 Oct 2023 · 7 min read
Top 10 Real-Time Bidding (RTB) Platforms for Monetizing Apps in 2023 Can you imagine the app monetization industry without real-time auctions? In another universe, it might be possible, but in our world, it certainly isn't. As publishers, we know the benefits Micaela Sol Vallina 19 Oct 2023 · 6 min read
Web Effective Website Monetization: A Reversed Approach When it comes to monetizing a website, many developers make a common mistake: they focus their efforts on increasing traffic first and then try to figure out how to make Micaela Sol Vallina 17 Oct 2023 · 2 min read
Publishers Programmatic Direct vs Real Time Bidding: Differences and How to Leverage Each One There are two confident paths you can choose to monetize your app: Real Time Bidding (RTB) and Programmatic Direct. Both approaches offer high opportunities to reach the right audience and Micaela Sol Vallina 9 Oct 2023 · 6 min read
Publishers Yield Optimization: 7 Techniques to Maximize Your Ad Revenue The biggest mistake a publisher can make is settling for what has monetized their app so far. The programmatic advertising industry never stops, and it can always give you more Micaela Sol Vallina 2 Oct 2023 · 6 min read
Private Marketplace Deals/PMP: 8 Shortcuts to Generate More Ad Revenue If you have a Rolex and want to sell it to a specific buyer rather than anyone, you're essentially trying to maximize your profits and ensure a transparent and secure Micaela Sol Vallina 20 Sep 2023 · 6 min read
Price Floor Optimization: 8 Best Practices for Filtering Low-Budget Advertisers In the world of programmatic advertising, there's a fine line that can determine the success or failure of a monetization plan: price floor optimization. This is a valuable mechanism to Micaela Sol Vallina 5 Sep 2023 · 4 min read
Top 10 SSPs (Supply Side Platforms) with High eCPM and Ad Fill Rate Why settle for minimal earnings from your app when there are alternatives to monetize more? To make this happen, you must act strategically and choose the best SSP (Supply Side Micaela Sol Vallina 1 Sep 2023 · 5 min read
9 Benefits of First-Party Data to Increase Your App Revenue If you want to blindly increase your app revenue, you are destined to fail. You need to work with accurate and reliable data, and if it comes from a first-hand Micaela Sol Vallina 24 Aug 2023 · 7 min read
Ad Inventory: How to Increase its Value to Attract Higher-Paying Advertisers to Your Ad Space As a publisher, you understand the strategic value of your ad inventory. Its quality is crucial for the success of your monetization strategies and, in particular, for reaching advertisers who Micaela Sol Vallina 15 Aug 2023 · 7 min read
Video killed the revenue star: 9 tips to monetize more with programmatic video ads As predicted by the British group The Buggles 40 years ago, video is the leading format. Now, it dominates a new space: online content. For this reason, programmatic video ads Micaela Sol Vallina 9 Aug 2023 · 7 min read
The Context Matters: Why Contextual Ads are a Win-Win for Publishers and Advertisers Adapting to the environment isn't just a survival tip; in programmatic advertising, it's a surefire way to achieve your goals as a publisher. At the same time, your ad inventory Micaela Sol Vallina 1 Aug 2023 · 7 min read
Ad Network vs Ad Exchange: Which Generates More Revenue? Being a publisher essentially means making your application available for programmatic advertising and earning good profits. However, when it comes to monetization, it is common to wonder which path is Micaela Sol Vallina 21 Jul 2023 · 7 min read
How to Write an Engaging Script for Your App Ads Doubting the power of video ads at this point is like sealing your fate to failure. If one-third of advertising investment is now allocated to this type of ad, it's Micaela Sol Vallina 18 Jul 2023 · 7 min read
en 5 Profitable Monetization Models to Generate Income in Your App Only you know the true value of your application. It's a project in which you invest time, money, and expectations. But in terms of sustainability, personal satisfaction is not enough; Micaela Sol Vallina 13 Jul 2023 · 8 min read
