Bid Request: What It Is and How It Helps You as a Publisher Digital advertising is becoming increasingly dynamic and competitive. Therefore, bid requests, also known as offer requests, act as important elements that help publishers drive the buying and selling of advertising Paloma Buitrago 19 Jul 2024 · 7 min read
Programmatic Guaranteed: What It Is + Best Practices When your app grows, the challenges become greater. And if we talk about earnings through programmatic advertising, the challenges may seem overwhelming. Although your ad inventory is well-placed through auctions Paloma Buitrago 12 Jul 2024 · 7 min read
Ad Network vs DSP: What are the differences? There are two terms you must know if you work in app monetization: Ad Network and DSP. At first glance, they may seem like similar platforms, but their functions and Paloma Buitrago 5 Jul 2024 · 6 min read
Ad Fraud: how to prevent it + 5 most common types of fraud In every story, there are villains. It happens in TNT, in real life, and in programmatic advertising, where Ad Fraud works desperately to generate deceptive practices in advertising campaigns and Paloma Buitrago 21 Jun 2024 · 7 min read
Programmatic Advertising Agencies (the first one has the highest eCPM) Can you imagine Messi asking to be substituted in the 40th minute of a match to attend a meeting about advertising guidelines? Or Taylor Swift dropping the microphone to check Paloma Buitrago 14 Jun 2024 · 7 min read
Banner blindness in programmatic: 11 tips to combat it and avoid revenue loss Have you ever unconsciously ignored someone on the street? It happens to all of us! Ignoring consciously and unconsciously also occurs in programmatic advertising, with a clear example being the Paloma Buitrago 7 Jun 2024 · 7 min read
8 First Party Data Collection Methods for Publishers: Gather Audience Data without Third Parties What's more valuable than gold? Diamonds? Oil? It's clear that all of these have a high price, but if you're a publisher, you know very well that your greatest value Paloma Buitrago 31 May 2024 · 8 min read
Programmatic vs Direct Advertising: Which Generates More Revenue? Choosing between various media buying options to monetize your app is one of the concerns that keep many publishers up at night, especially if you have a specific ad budget Paloma Buitrago 24 May 2024 · 8 min read
8 Strategies to Optimize Your Programmatic Campaign (Double Your eCPM) An excessive use of condiments can ruin the flavor you want to give to a meal. And although this note is not about gastronomy, it's a perfect analogy to understand Paloma Buitrago 17 May 2024 · 7 min read
Responsive Display Ads: 8 Best Practices to Maximize Your App Revenue Do you believe in process automation? Then clash those ideas with responsive display ads. Without them, it would be impossible for each ad to automatically adjust its size and format, Paloma Buitrago 10 May 2024 · 7 min read
Types of Video Ads: Benefits and Best Practices for Publishers If you've made it here, you probably know the power of video ads. The expansion of this format will continue in 2024, so not including it in your ad inventory Paloma Buitrago 3 May 2024 · 7 min read
Ad Viewability: How to Improve It + Tips for Publishers More than 2 hours spent crafting a script with an engaging storytelling for your ad, dealing with creative blocks that make you doubt yourself. Video editors awake until 2 am Paloma Buitrago 26 Apr 2024 · 7 min read
Rich Media Ads: How Do They Enhance Your UX and Revenue? + Best Practices The era of static and boring advertising is long gone, relegated to the paleolithic period. Think that's an exaggeration? Not even a little bit! If mobile ads aren't interactive and Paloma Buitrago 19 Apr 2024 · 7 min read
8 Best Open Source Tools for App Development Are you drowning in open-source tools for app development and still unsure which one to choose to bring your app idea to life? You're probably feeling overwhelmed by the plethora Paloma Buitrago 8 Apr 2024 · 8 min read
9 Programmatic Advertising Trends to Maximize Your Revenue Maximizing the revenue of your Programmatic Advertising campaigns involves a perfect cocktail that combines strategy and creativity. There are no shortcuts or hacks, just a lot of hard work and Paloma Buitrago 21 Mar 2024 · 8 min read
Firebase: What It Is and How It Helps You Develop Apps The simpler and more comprehensive, the more effective: that's the premise of Firebase. Experienced developers employ this platform to design, enhance, and solidify their mobile applications and websites. Its benefits Paloma Buitrago 15 Mar 2024 · 7 min read
Kotlin vs Java: Which One to Use for Developing Your New App? If you have or plan to create an app, you've likely encountered a fundamental dilemma while charting your roadmap: Which programming language should you use? There are plenty of options Paloma Buitrago 1 Mar 2024 · 7 min read
CPV, CPM, CPA, CPC: Guide + How to Choose Your Pricing Model Have you ever wondered why some ads generate a lot of revenue while others barely make your cash register ring? Although there are many variables in the equation, one you Paloma Buitrago 21 Feb 2024 · 7 min read