Price Floor Optimization: 8 Best Practices for Filtering Low-Budget Advertisers
In the world of programmatic advertising, there’s a fine line that can determine the success or failure of a monetization plan: price…
Top 10 SSPs (Supply Side Platforms) with High eCPM and Ad Fill Rate
Why settle for minimal earnings from your app when there are alternatives to monetize more? To make this happen, you must act strategically…
9 Benefits of First-Party Data to Increase Your App Revenue
If you want to blindly increase your app revenue, you are destined to fail. You need to work with accurate and reliable data, and if it comes…
Ad Inventory: How to Increase its Value to Attract Higher-Paying Advertisers to Your Ad Space
As a publisher, you understand the strategic value of your ad inventory. Its quality is crucial for the success of your monetization…
Video killed the revenue star: 9 tips to monetize more with programmatic video ads
As predicted by the British group The Buggles 40 years ago, video is the leading format. Now, it dominates a new space: online content. For…
