Effective Website Monetization: A Reversed Approach
When it comes to monetizing a website, many developers make a common mistake: they focus their efforts on increasing traffic first and then…
Programmatic Direct vs Real Time Bidding: Differences and How to Leverage Each One
There are two confident paths you can choose to monetize your app: Real Time Bidding (RTB) and Programmatic Direct. Both approaches offer high…
Yield Optimization: 7 Techniques to Maximize Your Ad Revenue
The biggest mistake a publisher can make is settling for what has monetized their app so far. The programmatic advertising industry never…
