The Context Matters: Why Contextual Ads are a Win-Win for Publishers and Advertisers
Adapting to the environment isn’t just a survival tip; in programmatic advertising, it’s a surefire way to achieve your goals as a…
Ad Network vs Ad Exchange: Which Generates More Revenue?
Being a publisher essentially means making your application available for programmatic advertising and earning good profits. However, when it…
How to Write an Engaging Script for Your App Ads
Doubting the power of video ads at this point is like sealing your fate to failure. If one-third of advertising investment is now allocated to…
5 Profitable Monetization Models to Generate Income in Your App
Only you know the true value of your application. It’s a project in which you invest time, money, and expectations. But in terms of…
Mobile App User Segmentation: 4 Parameters to Segment Your Audience and Generate Long-Term Value
We all return to those apps that deliver what we truly expect. You know it, my friend, as a publisher: it’s the best way to build…
