SSP or Supply Side Platform: Why Publishers Use It to Maximize Their Revenue
Getting the most out of your app as an advertising space doesn’t solely depend on you. You also need the right tools to manage your…
9 Examples of App Install Ads That Are Acquiring Desired Users
An app with very few users is equivalent to being invisible. Your hours of effort are going to waste, and your reputation as a publisher is…
App User Retention: 7 Strategies to Avoid Uninstallations
If users use your app for a long time and don’t uninstall it within a few days, you have a gem in your hands. Therefore, dedicating more…
