App-ads.txt: A Guide for Publishers with Ad Fraud Panic
When ad fraud seemed unstoppable, an antidote emerged less than a decade ago to neutralize its nefarious plans and give new hope to publishers…
Self Serve Advertising Platforms: Guide for Publishers and Advertisers
Have you ever wondered where your ads end up after a digital advertising campaign? You are not alone; many advertisers who use intermediaries…
Bid Request: What It Is and How It Helps You as a Publisher
Digital advertising is becoming increasingly dynamic and competitive. Therefore, bid requests, also known as offer requests, act as important…
Programmatic Guaranteed: What It Is + Best Practices
When your app grows, the challenges become greater. And if we talk about earnings through programmatic advertising, the challenges may seem…
Ad Network vs DSP: What are the differences?
There are two terms you must know if you work in app monetization: Ad Network and DSP. At first glance, they may seem like similar platforms,…
