Ad Fraud: how to prevent it + 5 most common types of fraud
In every story, there are villains. It happens in TNT, in real life, and in programmatic advertising, where Ad Fraud works desperately to…
Programmatic Advertising Agencies (the first one has the highest eCPM)
Can you imagine Messi asking to be substituted in the 40th minute of a match to attend a meeting about advertising guidelines? Or Taylor Swift…
Banner blindness in programmatic: 11 tips to combat it and avoid revenue loss
Have you ever unconsciously ignored someone on the street? It happens to all of us! Ignoring consciously and unconsciously also occurs in…
8 First Party Data Collection Methods for Publishers: Gather Audience Data without Third Parties
What’s more valuable than gold? Diamonds? Oil? It’s clear that all of these have a high price, but if you’re a publisher,…
Programmatic vs Direct Advertising: Which Generates More Revenue?
Choosing between various media buying options to monetize your app is one of the concerns that keep many publishers up at night, especially if…
