Bid Request: What It Is and How It Helps You as a Publisher
Digital advertising is becoming increasingly dynamic and competitive. Therefore, bid requests, also known as offer requests, act as important…
Ad Network vs DSP: What are the differences?
There are two terms you must know if you work in app monetization: Ad Network and DSP. At first glance, they may seem like similar platforms,…
Ad Fraud: how to prevent it + 5 most common types of fraud
In every story, there are villains. It happens in TNT, in real life, and in programmatic advertising, where Ad Fraud works desperately to…
