8 Strategies to Optimize Your Programmatic Campaign (Double Your eCPM)
An excessive use of condiments can ruin the flavor you want to give to a meal. And although this note is not about gastronomy, it’s a…
Responsive Display Ads: 8 Best Practices to Maximize Your App Revenue
Do you believe in process automation? Then clash those ideas with responsive display ads. Without them, it would be impossible for each ad to…
Types of Video Ads: Benefits and Best Practices for Publishers
If you’ve made it here, you probably know the power of video ads. The expansion of this format will continue in 2024, so not including…
Ad Viewability: How to Improve It + Tips for Publishers
More than 2 hours spent crafting a script with an engaging storytelling for your ad, dealing with creative blocks that make you doubt…
Rich Media Ads: How Do They Enhance Your UX and Revenue? + Best Practices
The era of static and boring advertising is long gone, relegated to the paleolithic period. Think that’s an exaggeration? Not even a…
