eCPM in 2024: A Monetization Agenda for Publishers
We’ve all heard the legend: between January and March, publishers experience the advertising apocalypse, and there are plenty of reasons…
Key Pillars for a Successful Website:
The success of a website depends on several key factors. We explore five fundamental pillars that support a successful website. From…
Ad Refresh: 10 Ways to Use It to Maximize Your Revenue
Ad fatigue is the kryptonite that weakens any publisher’s monetization plan. Users get bored of seeing the same advertisements over and…
Plug n’ play: 5 Best Frameworks for App Development
As a publisher, you surely know how easy it is to create and optimize an app today. You have multiple tools designed to be your allies, saving…
CPM vs RPM: Differences Every Publisher Should Know
In the world of programmatic advertising, understanding the utility of CPM vs RPM for profit calculation is crucial. However, it’s not…
