Programmatic Guaranteed: What It Is + Best Practices
When your app grows, the challenges become greater. And if we talk about earnings through programmatic advertising, the challenges may seem…
Yield Optimization: 7 Techniques to Maximize Your Ad Revenue
The biggest mistake a publisher can make is settling for what has monetized their app so far. The programmatic advertising industry never…
Private Marketplace Deals/PMP: 8 Shortcuts to Generate More Ad Revenue
If you have a Rolex and want to sell it to a specific buyer rather than anyone, you’re essentially trying to maximize your profits and…
Price Floor Optimization: 8 Best Practices for Filtering Low-Budget Advertisers
In the world of programmatic advertising, there’s a fine line that can determine the success or failure of a monetization plan: price…
