Programmatic Guaranteed: What It Is + Best Practices
When your app grows, the challenges become greater. And if we talk about earnings through programmatic advertising, the challenges may seem…
Video killed the revenue star: 9 tips to monetize more with programmatic video ads
As predicted by the British group The Buggles 40 years ago, video is the leading format. Now, it dominates a new space: online content. For…
The Context Matters: Why Contextual Ads are a Win-Win for Publishers and Advertisers
Adapting to the environment isn’t just a survival tip; in programmatic advertising, it’s a surefire way to achieve your goals as a…
Ad Network vs Ad Exchange: Which Generates More Revenue?
Being a publisher essentially means making your application available for programmatic advertising and earning good profits. However, when it…
