Programmatic Guaranteed: What It Is + Best Practices
When your app grows, the challenges become greater. And if we talk about earnings through programmatic advertising, the challenges may seem…
Ad Network vs DSP: What are the differences?
There are two terms you must know if you work in app monetization: Ad Network and DSP. At first glance, they may seem like similar platforms,…
Ad Fraud: how to prevent it + 5 most common types of fraud
In every story, there are villains. It happens in TNT, in real life, and in programmatic advertising, where Ad Fraud works desperately to…
Programmatic Advertising Agencies (the first one has the highest eCPM)
Can you imagine Messi asking to be substituted in the 40th minute of a match to attend a meeting about advertising guidelines? Or Taylor Swift…
