Display Ads: 10 Practices to Increase Their Visibility and Performance We could spend an entire week talking about ads. There are so many of them, and of so many types! And this abundance is not just theoretical, it is entirely Paloma Buitrago 15 Feb 2024 · 8 min read
eCPM in 2024: A Monetization Agenda for Publishers We've all heard the legend: between January and March, publishers experience the advertising apocalypse, and there are plenty of reasons to believe it. Like any other market, publishers face a Paloma Buitrago 5 Feb 2024 · 5 min read
Key Pillars for a Successful Website: The success of a website depends on several key factors. We explore five fundamental pillars that support a successful website. From prioritizing content over ads to the importance of maintaining Paloma Buitrago 5 Feb 2024 · 2 min read
Ad Refresh: 10 Ways to Use It to Maximize Your Revenue Ad fatigue is the kryptonite that weakens any publisher's monetization plan. Users get bored of seeing the same advertisements over and over again, as if it's déjà vu. Instead of Paloma Buitrago 26 Jan 2024 · 6 min read
Plug n' play: 5 Best Frameworks for App Development As a publisher, you surely know how easy it is to create and optimize an app today. You have multiple tools designed to be your allies, saving you hours of Paloma Buitrago 11 Jan 2024 · 7 min read
CPM vs RPM: Differences Every Publisher Should Know In the world of programmatic advertising, understanding the utility of CPM vs RPM for profit calculation is crucial. However, it's not always clear to everyone what each of these metrics Paloma Buitrago 3 Jan 2024 · 7 min read
15 ideas for non-existing apps: unexplored niches with great potential The mobile app industry is like the universe: while many planets, stars, and black holes are known, it's such a vast space that there are still many things waiting to Paloma Buitrago 20 Dec 2023 · 7 min read
MAU vs DAU: How to Improve Your App's Active User Ratio Do you know how many users are actually using your application? Ignoring these metrics or simply not giving them the attention they deserve is a big mistake that can affect Paloma Buitrago 13 Dec 2023 · 6 min read
10 Best Native Ad Platforms: Advertise Without Being Intrusive Spoiler Alert: those who land on the platforms where you advertise just want to have fun. And advertising? They tolerate it better as long as it's not intrusive. That's why Paloma Buitrago 5 Dec 2023 · 7 min read
#1 Ad Mediation Platform with Google's UMP/CMP Integration Thinking about ensuring user data protection without integrating Google's UMP/CMP is illogical. If a mediation platform lacks this tool or, on the contrary, hinders its integration, it exposes publishers Micaela Sol Vallina 22 Nov 2023 · 6 min read
Hybrid Waterfalls: 7 Practices for Better Management and Reducing Manual Work Feeling frustrated because there are many empty spaces in your inventory? Instead of worrying, you should focus on applying effective tactics to leverage the various sources of demand that hybrid Micaela Sol Vallina 14 Nov 2023 · 6 min read
Selling Ad Space: Tips and How to Find Quality Advertisers Settling for selling advertising space to just anyone? Bad idea! The primary goal should be to attract quality advertisers to make your eCPM smile. Regardless of the time or day, Micaela Sol Vallina 30 Oct 2023 · 7 min read
Top 10 Real-Time Bidding (RTB) Platforms for Monetizing Apps in 2023 Can you imagine the app monetization industry without real-time auctions? In another universe, it might be possible, but in our world, it certainly isn't. As publishers, we know the benefits Micaela Sol Vallina 19 Oct 2023 · 6 min read
Web Effective Website Monetization: A Reversed Approach When it comes to monetizing a website, many developers make a common mistake: they focus their efforts on increasing traffic first and then try to figure out how to make Micaela Sol Vallina 17 Oct 2023 · 2 min read
Publishers Programmatic Direct vs Real Time Bidding: Differences and How to Leverage Each One There are two confident paths you can choose to monetize your app: Real Time Bidding (RTB) and Programmatic Direct. Both approaches offer high opportunities to reach the right audience and Micaela Sol Vallina 9 Oct 2023 · 6 min read
Publishers Yield Optimization: 7 Techniques to Maximize Your Ad Revenue The biggest mistake a publisher can make is settling for what has monetized their app so far. The programmatic advertising industry never stops, and it can always give you more Micaela Sol Vallina 2 Oct 2023 · 6 min read
Private Marketplace Deals/PMP: 8 Shortcuts to Generate More Ad Revenue If you have a Rolex and want to sell it to a specific buyer rather than anyone, you're essentially trying to maximize your profits and ensure a transparent and secure Micaela Sol Vallina 20 Sep 2023 · 6 min read
Price Floor Optimization: 8 Best Practices for Filtering Low-Budget Advertisers In the world of programmatic advertising, there's a fine line that can determine the success or failure of a monetization plan: price floor optimization. This is a valuable mechanism to Micaela Sol Vallina 5 Sep 2023 · 4 min read