Programmatic Guaranteed: What It Is + Best Practices
When your app grows, the challenges become greater. And if we talk about earnings through programmatic advertising, the challenges may seem…
Banner blindness in programmatic: 11 tips to combat it and avoid revenue loss
Have you ever unconsciously ignored someone on the street? It happens to all of us! Ignoring consciously and unconsciously also occurs in…
8 First Party Data Collection Methods for Publishers: Gather Audience Data without Third Parties
What’s more valuable than gold? Diamonds? Oil? It’s clear that all of these have a high price, but if you’re a publisher,…
Programmatic vs Direct Advertising: Which Generates More Revenue?
Choosing between various media buying options to monetize your app is one of the concerns that keep many publishers up at night, especially if…
